Role: Art Direction Team: Nickelodeon Creative Marketing 2024
Part of the year-long SpongeBob 25th anniversary celebration, this on-air short-form series combines hilarious SpongeBob SquarePants clips with real-life kids’ reactions and answers to fun questions about the show. Each segment features questions like “Who is the funniest character on SpongeBob?” or “How many times does SpongeBob rip his pants?” followed by kids’ hilarious and imaginative responses. As they share their thoughts and favorite moments, clips from the show play along, bringing the kids’ answers to life and highlighting SpongeBob’s most iconic scenes. With a mix of humor, spontaneity, and genuine reactions, this series celebrates kids’ love for SpongeBob in a playful, interactive way. Visually, the SpongeBob 25 GFX package is maximized with 2D and 3D type, 3D animated icons, and 3D characters from the show. There is a lot to see!