Role: Art Direction Team: Dyrdee 2022
This Easter-themed On-Air promotional GFX package was created in collaboration with Dyrdee Media. It was skillfully designed and animated to captivate young audiences with vibrant colors, playful character animations, and physics-defying movements. The visuals include trendy and colorful egg characters with soft bodies that sometimes defy gravity and humorously interact with their environments and each other. Using upbeat color schemes, tasteful patterns, and dynamic 3D-based animations, each scene sparks excitement and remains seasonally relevant while innovating on more traditional Easter-focused imagery. Messaging is tastefully woven into the world of these characters and invites kids to tune in and celebrate while remaining flexible enough to integrate with established Nickelodeon branding and IP. See Here.